At the moment, artists like Justin Bieber or Kanye West are on tour to promote their latest albums. Each day, thousands of people are looking forward to see their favorite artists on stage. Besides that, the fans are also buying tour merch to show their love and support. We all know that musicians make more money by touring than selling records.
Lately, I feel pranked by the fashion industry! Why? A lot of customers were complaining about these artists just printing their designs on Gildan t-shirts. For those who do not know: Gildan is a manufacturer for blank clothing items. For sure, everybody is using blank products, but at least tear off that label or use your own! Of course, the production costs are a lot lower than the actual retail price, but how can you sell a shirt for 45 $ retail when the plain t-shirt does not cost more than 5 $?
At Urban Outfitters, you are able to buy Justin Bieber tour merchandise and they also used Gildan shirts. I even heard about streetwear phenomenon Anti Social Social Club just printing on Gildan shirts (and they do not tear off the label). It feels like everybody just wants to make a quick buck nowadays. It’s all about the hype and people don’t even care, because they just want to be a part of it.
But that’s not even my main point! I am disappointed because I also make fashion. I always want to have a great quality for good prices. I even refused to buy cheap t-shirts and I paid a lot of money for my own labels.
There has been another shift in fashion: the shirt has turned into a canvas again. I mean this would be a huge opportunity for all upcoming designers. Now they are able to release their fashion at affordable prices, because of fewer costs. But what does it mean for the big players? They won’t lower their prices just because they have fewer costs. They are charging the same and do not even hide it, as you can see by the examples above.
What are your thoughts?